BROADSHEET
The broadsheet features a series of visualizations based on data from the 2024 Michelin Guide, presented in a narrative format to guide readers through their first “tasting menu journey” of Michelin Stars.
It begins by introducing the basics of the Michelin Guide and highlighting the global distribution of Michelin Star restaurants, what the public typically sees from the outside. Next, it transitions into an in-depth case study that takes readers to the behind-the-scenes of a restaurant, offering a glimpse into the back of the kitchen. Finally, we end with an analysis of price points and customer reviews, encouraging readers to reflect and decide for themselves whether Michelin-starred meals are truly worth the cost.
WEBSITE
The scrollytelling website dives deeper into the case study of the Michelin-starred New York restaurant, Crown Shy, uncovering the amount of effort required to earn and maintain even a single star.
The website breaks down key aspects of the restaurant highlighting the workers, signature dishes, and reviews, creating a well-rounded look into the Michelin experience from both the perspectives of the staff and the customers. This immersive storytelling ties back to the broadsheet’s data, giving audiences a closer look and a richer perspective.
REFLECTION
This project really challenged how I think about design and the best way to approach it. My design process has always been more grounded and analytical, but this project taught me that designing data isn't just laying out numbers on a graph. It's about weaving everything into a story, and this conceptual storytelling part is exactly where I fall short.
Week seven of working on this, I was stuck on getting the narrative together for the broadsheet and running on two hours of sleep, when my friend invited me to an omakase dinner at Sushi by Scratch. Having so much knowledge (not really) of fine dining experiences by then, I couldn't help but notice the small little things that made the meal so special. The bites, the environment, the wine, everything was curated with intention. It's very conceptual when you describe an experience to someone. So when I got back from the dinner, I tried to replicate the experience with visuals and dumped it all out on Figma. Messy and unorganized as it was, I made more moodboards and tried to make out a cohesive narrative, imagining that whoever was reading this could experience it themselves. It was actually pretty fun. It's nice that I'm designing for something as simple as food and sharing this universal experience with others.
Grateful for my partner Lea for the ten weeks we spent together. And grateful for the opportunity to take another class with Karen! It was an honor.
